Launch metrics.
Last 30 days · consent-only counts · operator access
| Campaign market | Visits | Signups | First documents | Exports | Checkouts | First paid accounts | Paid transactions |
|---|
Visitors who refuse analytics are not counted. Exports are reported by the browser after a successful download response. First paid accounts are deduplicated across document types and purchases for up to 400 days. Market labels come from the campaign, not the visitor's address. Test traffic, bots and blocked events can affect totals; compare payments with Whop records.
Campaign links
Use ?utm_source=google&utm_campaign=us-test, ca-test, uk-test or au-test. Allowed channels: google, meta, organic and direct. Analytics reports never contain resume text, email or complete URLs.
Record the actual spend for each campaign in your ad platform. CPL = spend ÷ registrations; observed CAC = spend ÷ first paid accounts. Never interpret zero conversions as zero acquisition cost. The $300 test budget is for ads; infrastructure is separate.